Trend 1: Search Engine Optimization Advice: Test Sites with relevant content and credible links continues to rule the search rankings in the coming year, but 2010 has the potential to reveal a few new standards. As the volume of web content continues to grow, consumers demand even more relevant and personalized search results. That means search engines looks for more relevant and personalized content from publishers and brands. In fact, the search engine algorithms are already beginning to pay more attention to date of publication, geo-location, mobile device browsers, past behavior and social media content. Still, keep a piece of mind for your current Search Engine Optimization strategy in search of personalization, but make sure you allocate a portion of your budget to testing content, keywords and links that are targeted toward your audiences. Test keyword and link placement in social media, local content and mobile websites, and make an effort to more frequently refresh some of the content you devote to search engine rankings. Once the search engines have tested these new search targets and revealed some concrete standards, your next step is to be prepared and invest accordingly.

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In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization.

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Create a search engine for any purpose. This search engine can be implemented anywhere to search your website content, or to search pages on the web.

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